Neal Schaffer's Top 10 Weekly News April 11, 2025 Hey Reader, For those of you who read Digital Threads, you know by the case study for brand ambassador communities in the book that I am an Adobe Express Ambassador. That being said, I haven't really talked much about what I love about the tool and its features. Fortunately, Adobe sponsored me to write a blog post where I share my favorite features, full with screenshots and even a quick video on my favorite Japanese foods that I like which...
15 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News April 4, 2025 Hey Reader, Do you have a quarterly audit process for your digital marketing? I published a podcast episode (featured below) describing my simple approach that can yield big results in a little time. Would love for you to give it a listen and let me know what you think—and feel free to share your way of auditing with me as well! I am creating a free checklist that I will offer to all of my subscribers next week based on the podcast recording,...
22 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News March 29, 2025 Hey Reader, Just got back from speaking at Heidelberg University and I am really excited to deliver these presentations again in the future! The first event was a two-hour personal branding and LinkedIn workshop which also shared why and how to leverage ChatGPT as part of revising your LinkedIn profile. I plan to revise my Maximizing LinkedIn for Business Growth book with this information in the near future! The second event was a keynote to...
27 days ago • 7 min read
Neal Schaffer March 21, 2025 Hey Reader, My spring speaking tour continues to Ohio next week, where I will be speaking at Heidelberg University in Tiffin, Ohio! I don't know how many of you might be in the area, but I thought I would let you know in case you wanted to attend as it will be a free event and chance to meet in person! You can find the details below. Click on the image to register or click here. Now on to this week's news! Please note: Some links in this newsletter are affiliate...
about 1 month ago • 7 min read
Neal Schaffer March 14, 2025 Hey Reader, By the time you read this, I will have probably finished my keynote at the Multifamily Social Media Summit in Napa, California. The topic of my keynote is revealed in this week's podcast episode and the latest one I am publishing today (which will be in next week's newsletter) continues on theme of re-imagining our company's social media presence. For anyone that has read Digital Threads, you already know what I am talking about, but if not, let me...
about 1 month ago • 7 min read
Neal Schaffer March 08, 2025 Hey Reader, Have you ever thought about launching a podcast? I know it is not for everyone, but I have found an interesting trend in professionals (and their PR agencies) reaching out to me to apply to be a guest on my own Your Digital Marketing Coach podcast. Even though I only interview 25 people a year, I have already had nearly 70 people ask to be on my podcast so far this year, and it is only early March! Now, I am certain that not every podcast receives such...
about 2 months ago • 7 min read
Neal Schaffer February 28, 2025 Hey Reader, I had an amazing interview yesterday with journalist turned copywriter Steven Lewis (you can watch it here). He talked about how you can literally use ChatGPT as your CMO. While that might sound far-fetched for some, he provided some very tactical and actionable feedback to help you think differently about AI, similar along the lines of what I talked about last week. The writing is on the wall: AI can help amplify your IP and bring your business or...
about 2 months ago • 7 min read
Neal Schaffer February 21, 2025 Hey Reader, This week I had an epiphany moment regarding AI in my work. Many are talking about the LLMs or certain prompts, but I think everyone is missing the point. Just as I talk about how you need a Digital-First approach in your marketing in Digital Threads, I think a similar approach is needed to get the most benefits from AI. What that means is that you need an AI-First approach to your marketing. What about Digital-First then, you ask? It's simple:...
2 months ago • 6 min read
Neal Schaffer February 15, 2025 Hey Reader, This week was a catch up week coming back from my second trip to Japan so far this year. You can read my complete report of my attending Japan's largest startup conference, TechGALA, in my LinkedIn newsletter here: Inside TechGALA: How Central Japan Is Transforming into a Global Startup Powerhouse We are now entering speaking season, so I am now focusing on content creation for my upcoming presentations over the next few months. Can't wait to share...
2 months ago • 6 min read